The goal of this project was to develop branding material for a fictional festival of our choice. Deliverables included concepts for a branding guide and strategy, an immersive experience, marketing collateral, and a poster design.
Logo and color palette guide. | Event poster, 11" x 17"
Poster concepts and drafts.
Render art for branding and merchandise.
Pattern background.
Apparel and Merchandise concepts.
tote bags | t-shirts | scent bars
tote bags | t-shirts | scent bars
Concepts for an arena-styled attraction named "Pillow Fights".
Logo concepts.
